An Idea and a Design by Paul Cabellon

My love of sneakers goes way back to middle and high school when the first Air Jordans and Agassi's were hitting the streets. I was a skater and a tennis player with a healthy mix of Public Enemy and Metallica pumping through my Walkman. The golden era of 90's hip hop and celebrity sneaker endorsements influenced my stylistic sensibilities, so flipping between Nike's for court work and either Vision Street Wear or Vans for shredding the streets of D.C. I'm a career communications and marketing executive, turned sneaker company founder. I've helped sell fighter jets in the defense industry and have worked with all sorts of Silicon Valley tech startups and enterprise corporations, telling their stories. Somewhere in the middle of all that I picked up a master's degree in communications from Johns Hopkins University and a marketing certificate from the Booth Business School at the University of Chicago. All the while my love for sneakers and streetwear never faded.