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TUFF MOMMA SHOES FEATURED ON VANITY FAIR

  • Tuff Momma
  • Sino Lawery
  • PR Boost
  • Vanity Fair
  • AliveShoes

Tuff Momma brand by Vashon Borich-leach was recently featured on Vanity Fair, the most prestigious fashion magazine in the world.

It’s another exclusive project published in a world-class magazine thanks to the PR Boost service by the AliveShoes team. 

Our team aims to make designs from the AliveShoes platform visible in the most important national and international fashion magazines and the most popular influencers.

Tuff Momma appeared all over Vanity Fair's website for an entire week

Photographic material and banners were published on a fashion magazine of undisputed level as Vanity Fair.

The photos of the designer of the brand were the background for the music section of the magazine.

Specific banners featuring the shoes’ design—vertical and horizontal—appeared in the most important articles of the week.

The weeklong appearances provided great visibility for the brand.

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About the Tuff Momma brand


The TUFF MOMMA brand stands for empowerment. The word T.U.F.F. is an acronym for - Tough, Unstoppable, Fearless and Free... all qualities the founder, Vashon, embodies and desires to inspire others to become. All proceeds from TUFF MOMMA brand shoe purchases go directly to charities that empower the under-privileged and provide resources for those in need. We are T.U.F.F. Mommas - Tough, Unstoppable, Fearless and Free. These supple, 100% Italian leather boots with rubber lug soles are a symbol of our resilience and strength. These boots were designed during the pandemic when domestic violence was at an all-time high. All proceeds from every boot purchased goes directly to charities that empower women, assists with womens’ health and provides resources for female entrepreneurs. Will you help empower women by purchasing a pair of T.U.F.F. Momma Boots?

An idea and design created by Vashon Borich-leach


Vashon Borich-Leach, is an entrepreneur and owns several businesses. She has a passion for bringing out the best in people, especially women. To Vashon, freedom means making a living around your passions and having the time to do more of what you love. During the day, she’s all business promoting her shoe designs, gourmet salt business and digital consulting. In the evenings she focuses on her other passion... the martial arts. She is a co-owner and instructor of Branson Karate and Tai Chi in Branson, Missouri. She resides in the Ozarks with her husband, Ron and their two teen sons, Ty and Jack. They share their rural Missouri home with a variety of furry and feathered pets.