THE SUCCESS FACTORS OF POP-UP SHOPS, COMMERCIAL ADVANTAGES, PROFITABILITY AND PLATFORM THAT HELP MAKING THEM LIKE APPEAR HERE

• Pop-up Shops
• Temporary Shops
• successful
• new business idea

What are Pop-up Shops and why are they so successful? The "Pop-up Shops" or also called "Temporary Shops", are temporary shops that allow brands to be present in the most emblematic and crowded places of a city and to expand their business for a limited period of time.

More and more brands, large and small, decide to opt for this new sales concept, guaranteeing excellent commercial and profitability benefits, as well as a great positive impact on the brand image.

It is experiential marketing that offers companies a direct sales channel, an effective way to build customer loyalty.

In recent years this phenomenon has grown enormously, appearing in the corners of the main shopping streets of large and small cities, in shopping centers, in places where big events are scheduled, in airports and in many other places. This is based on how the big brands have understood the benefits of time-limited shops.

Design, originality and the opportunity to offer a unique customer experience are key elements for the success of a temporary store.

There are many reasons why it is worth opening a Pop-up Shop, here are some:

- New: Pop-Up Stores are temporary and therefore create a unique and unprecedented event that remains etched in the mind.

- Visibility: launching a temporary shop allows you to reach new customers without the investment required to open a permanent shop. It allows the brand to be present in exactly those areas where its target customers are located in a particular season.

- Try a new business idea: pop up stores offer a free space for imagination. The investment is limited and therefore it is possible to be more daring by taking some risks. It is necessary to create interest and curiosity around the event and to be able to attract the attention of the media. Experimenting is essential.

- Word of mouth: temporary stores can be much more effective than traditional advertising campaigns. If the concept is valid enough, temporary stores benefit from word of mouth, a recommendation made by the customers themselves: much cheaper and more effective than a standard advertising campaign.

- Short Term Commitment: You are not tied to a long lease period, the brand only commits for a short period of time, which translates into being able to adapt to changes in marketing and business plans.

In short, the benefits that can be recovered by opening a Pop-up Shop are many, it is just a matter of taking the first step.