LIFE OF RILEY SNEAKERS FEATURED ON HARPER'S BAZAAR
Life of Riley shoe by Joseph Dunn were recently published in the online version of Harper's Bazaar magazine. A worldwide leader in women’s fashion & lifestyle.
It's another important goal reached by the AliveShoes PR Boost team, that has the aim connect the best designers on the AliveShoes platform with the most important media in international fashion and the most popular influencers.
Life of Riley appeared all over Harper's Bazaar website for an entire week
Photographic material and banners were published on the fashion magazine.
Photos of the design were the background for all sections of the online magazine.
Specific banners featuring the shoes’ design appeared in the most important articles of the week.
The weeklong appearances provided great visibility for the brand.
About the brand and style of Life of Riley
My brand is Life of Riley, which is living the easy life, a comfortable, and thoroughly enjoyable way of living. An existence marked by luxury and a carefree attitude. Even though this is the first shoe launched by my brand, I wanted to battle in the big leagues. The designer shoe is named after the brand, Life of Riley. I created a design that I felt could compete with shoes on the level of Gucci, Bally, Givenchy, Giuseppe and so on. Also, I feel that Life of Riley are much more affordable to the middle class even though they are catered to the wealthy. My goal is to see my brand in luxury retail stores like Neiman Marcus and Bloomingdale's.
An Idea and a Design by Joseph Dunn
My name is Joseph Dunn. I am originally from Lexington, Ky but now reside in Atlanta, Ga which I call home. I am an athlete, Father of two beautiful teenage daughters, recording artist, designer and small business owner. I have always had a passion for the fashion industry and believed that I could achieve success in the fashion world if I just gave it a try.
10 Years Anniversary
10 Years Anniversary
