DISCOVERING TOKYO AND SEOUL, FUTURE FASHION CAPITALS

• Aliveshoes
• discovering
• fashion capital
• Tokyo
• Seoul

A fashion city must be an object of inspiration for professionals based there, active, lively, strong, unique subculture, which can inspire not only fashion professionals, but also people in the city, transforming the style and culture of road in essential features.

This mix of fashion, business, entertainment, culture and leisure makes a city attractive and internationally recognized as fashion centers for their unique and strong identity, differentiate themselves due to specific characteristics.

Traditionally there are four major fashion capitals, known as the "big four". London, Milan, New York City, and Paris, however, there is also another two cities that can respond to all the characteristics that a fashion capital must have and we are talking about the capital of Japan, Tokyo and the capital of South Korea, Seoul. In fact the research conducted by the Ifdaq Global Cities Consumer Ipx for Vogue Business gives us an overview of the role of fashion capitals over the next 5 years.

The study shows us how London has been heavily penalized by Brexit, thus giving an advantage to a city like Paris, but above all that the domination of the 4 fashion capitals by autonomy seems destined to end. In fact, according to the index, in 2030 the cities that we have come to know as fashion hubs will find themselves giving way to cities like Tokyo, Shanghai or Moscow.

Tokyo is a really fascinating capital, a metropolis known for design, cuisine and fashion, among sleeping cherry trees and daring skyscrapers.  The capital where shopping is a national sport and spring is expected to see the first cherry blossom.The "visvism" brand was born in Tokyo in 2000 by Hiroki Nakamura, certainly one of the most famous Japanese clothing brands in the world, which draws inspiration from the world of skateboarding and various cultures around the world.