CRAFTSMANSHIP, THE NEW COOLNESS
Over the years many projects have been developed to bring young people to handmade. For a long time it was thought that it was an outdated profession, today instead in this virtual and immaterial world in which we rushed back to make professions that have a contact and a human touch is very healthy, as well as absolutely cool.
When passion is transformed into a real profession, the first point to consider is the craftsman, the result of experience, excellence, will, commitment and attention to detail.
By craftsmanship we mean the particular manufacture and/or production of everything that has not been industrially produced and that has instead been realized with work mainly, if not exclusively manual, by artisans. The oldest meaning of craftsmanship alludes to a real form of art.
Manual skills and craftsmanship are not only translated into the quality of raw materials and work done, but are also synonymous with originality, or uniqueness, and attention to detail, for aesthetic standards far from those imposed by large industry. Craftsmanship, in this perspective, can also be synonymous with luxury and absolutely cool.
The manual skills and craftsmanship "made in Italy" encompasses all the beauty of our products, our culture, our identity.
And these are in fact the peculiarities of a craftsman with a capital A, who must be directly responsible for the choice and purchase of raw materials, through the collaboration with the best suppliers, selected on the basis of the highest quality, reliability and innovation of materials.
The high skills of the protagonists and the specialization in the different production phases make the difference. It’s essential to provide active and constant support, with rigorous and continuous quality controls, which are implemented in the different stages of processing.
The example of Louis Vuitton
One example that has no equal is the craftsmanship of Louis Vuitton, especially in the field of leather goods. He has achieved a balance between tradition, experience and modernity. Louis Vuitton was born out of craftsmanship. The House of Louis Vuitton has a responsibility to preserve and transmit artisanal savoir-faire, as Louis Vuitton has learned since its founding in 1854. Created in 2010, the Ecole des Savoir-Faire identifies, formalises and facilitates the transmission of unique know-how, from traditional techniques to the latest technological innovations. The agile and sartorial character offers every year the opportunity to preserve their centuries-old know-how in leather goods and watchmaking, while forming the next generation of Louis Vuitton artisans.
The craftsmanship of AliveShoes
Color, fabric and prints fused together with Italian craftsmanship are the stylistic keys to a successful brand. A combination of tradition and innovation. AliveShoes starts from these assumptions. The Shoe Valley is the dream place for any shoe designer and shoe entrepreneur on earth, and we’ve made it easily accessible to AliveShoes talented designers. As home to top worldwide footwear intelligence, including an incomparable network of shoe designers, brands, factories, industry insiders, and professionals, The Shoe Valley is where your custom shoe designs will be transformed into quality- made footwear at affordable pricing: https://www.aliveshoes.com/.
10 Years Anniversary
10 Years Anniversary
