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A NEW CAPITAL OF FASHION AFTER COVID: DUBAI

  • global city
  • capital of fashion
  • luxury
  • sustainable fashion
  • development

No one imagined that this remnant of the Arabian peninsula would become the most successful experiment of technical tests of an encounter between East and West, in the name of business, but also of technology and innovation, and today also of a renewed urban rhythm, emerging as a global city of fashion and lifestyle.

Dubai has become synonymous with luxury. The most "western" city in the United Arab Emirates where unbridled luxury and tradition come together in a breathtaking "continuum" of charm, lights, and sequins is a candidate to become one of the world capitals of fashion.

Dubai is a reality set in an infinite territory that does not stop its race towards incredible development.

A city that has fully overcome the health emergency due to Covid-19 which now hosts a large international crowd: from Asia to Europe, to America.

A global or world city corresponds to a concept of a city with a series of characteristics born thanks to the effect of globalization and the constant growth of urbanization.

It's the image of a young country that is being built, from haute couture to sustainable fashion: Dubai aspires to become the capital of fashion.

Thanks to events such as Fashion Week, Dubai aims to align itself with the fashion capitals of the world such as London and Paris.

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Dubai Expo 2021: opportunities for the future


Expo Dubai will be celebrated from 1 October 2021 to 31 March 2022. The exhibition center, born between the airport and the waters of the Persian Gulf and not far from the famous palm-shaped islands, was already ready in 2020, but the excitement is only postponed. Comparing ideas to shape the future - is the imperative that speaks of opportunity, mobility, and sustainability: these are the three thematic districts around which the event will be organized. Here the world, with over 190 countries, will meet to talk about connections, cities of the future, and a new way to live.

The Dubai Mall


Here is the largest shopping center in the world: the Dubai Mall, the gigantic center that gathers the best fashion and luxury boutiques in the world. A true epicenter of art, fashion, and design Dubai Mall has now exceeded expectations in all sectors. Its fashion and luxury shopping experiences beating famous fashion streets like 5th Avenue in NYC, Via Montenapoleone in Milan, or Rodeo Drive in LA. Dubai Mall makes you feel like you are experiencing a glamourous dream while shopping.