J MO

By Serena Heine (US)

Made in Italy

eco friendly

J MO custom made in Italy shoes by Serena Heine | Over box view

J MO custom made in Italy shoes by Serena Heine | Side view

J MO custom made in Italy shoes by Serena Heine | Double view

J MO custom made in Italy shoes by Serena Heine | Top view

J MO custom made in Italy shoes by Serena Heine | Detail view

J MO custom made in Italy shoes by Serena Heine | Tongue view

Free shipping

Shoes are sent with free express shipping to Europe, the United Kingdom, Canada and the USA.
100% satisfied

Completely love your shoes or we will refund or replace your custom shoes for free—no questions asked!
Free returns

Send your shoes back on us. We’ll pay for returns from anywhere in the world.

Get to Know J MO

Live In Love

Handcrafted in Italy and Eco-friendly

These shoes are handcrafted by Italian mastercrafters and are made-to-order, that means no left overs or stock are produced. The shoes feature eco-friendly materials like eco-bio vegan technical leathers, made of recycled polyester from plastic bottles, bio polyols, obtained from no food and GMO free corn crops, organic cottons textiles, natural wool and recyclable TR soles. Each pair combine handcrafting tradition, quality and complete support of the environment.

J MO artisan made in Italy shoes by Serena Heine

Cutting-Edge Design

Eco-urban sneaker made from eco-friendly wool—soft, breathable, and odor-resistant. Features a logo on the tongue, lightweight TR recyclable sole, metal eyelets, and organic cotton laces.

Eco wool fashion design

Eco-edition packaging

Enjoy a custom and top-quality eco-edition packaging, featuring amazing Italian quality, handmade Italian construction, biodegradable papers, and fully ecological ink. The box design piece adds great value to an already exclusive pair of custom made shoes with respect to the environment.

Biodegradable paper sourced in Italy

More on the quality of the Italian crafting

I love them. The quality is better than what I expected and the fit is perfect! Very impressed with the box also!

Tokyo Wzc

The shoes are so well made, and the leather is very soft. You can see and feel the quality.

Donna Madronal

The bags came out incredible - the details are out of this world. Thanks! Impressed!

Mary Luna

I cannot get over the quality of each shoe! It is unimaginable. It is precise, well put together and very crisp!

Patricia Pereira

The quality of the belt and the small bags we made are fantastic! The box is an incredible piece of craft too!

Marcus Dailare