Roots and Routes

We’ve crafted this concept with a deep meaning: “Roots” represents the identity, traditions, and culture shaped by where you were born and raised. “Routes” embodies the journey of forging your own path, wherever you may be in the world—whether it’s to pursue dreams, achieve something great, or simply follow your curiosity. Each step we take is powered by our roots, paving the way toward new possibilities. This is a shoe brand dedicated to supporting those who, no matter where they find themselves, boldly chase their dreams with authenticity and freedom. Together, we create a future—one step at a time. That is what “Roots and Routes” stands for. Brand Story Roots and Routes is a shoe brand born from the passion and vision of a Japanese female designer. She creates stylish and powerful designs with the aim of creating a world where women can live more freely, powerfully, and confidently. Behind this is her strong belief as a mother and a woman. The designer has a small daughter. By the time she grows up, she wants to create a society where women can cherish their roots more, pave their own way wherever they want, and live as they are without worrying about the eyes of others. This brand is a fusion of her love as a mother and her hopes for the women of the future. The inspiration for the design comes from her own roots, the traditions and culture of Japan, and is shaped by the craftsmanship of skilled Italian artisans. Each shoe is filled with past experiences, dreams, and hopes for the future. Her designs are not just fashion items, but partners that help women move forward with confidence, and she hopes that they will be the keys to opening the door to new possibilities. Why Made in Italy? By combining the unique design of a Japanese female designer with the outstanding skills of Italian craftsmen, she has created shoes of the highest quality. Her desire is for women to expand their potential through shoes and have the power to step into a new world. That is her dream as a mother, a woman, and a designer. Roots and Routes gives all women the confidence to "live freely and as themselves" and supports their power to carve out their own path wherever they are. We will continue to draw strength from women's roots and walk together on the "route" that leads to new possibilities.